Get Your Web Analytics On!

The digital marketing team here at Alter Imaging love, love, loves our web analytic tools. The metrics and reports we get back not only show us that we are actually doing our job but doing it well! It also gives us the ability to make subtle adjustments to campaigns on the fly to make them perform even better.

For a better understanding of what web analytics are and why they are important to monitor, check out this Google talk by Avinash Kaushik, Google's Web Analytics Evangelist.

The digital marketing team here at Alter Imaging love, love, loves our web analytic tools. The metrics and reports we get back not only show us that we are actually doing our job but doing it well! It also gives us the ability to make subtle adjustments to campaigns on the fly to make them perform even better.

For a better understanding of what web analytics are and why they are important to monitor, check out this Google talk by Avinash Kaushik, Google's Web Analytics Evangelist.

The runtime is 55:55 BUT Avinash goes into great detail about how to leverage web analytics for your company. It's a must see!

If you don’t have the time to watch it we suggest you download the audio at http://budurl.com/WebAnalyticsVideo.  Just click on the mp4 button at the top and the GO button to grab the audio.

Let us know what you are currently using for web analytics in the comments!

 

Web Analytics Tools We Like

1. Google Analytics

2. StatCounter

3. Omniture

4. WebTrends