Humanizing Your Brand

We had the great opportunity to head on down to the New Media Atlanta conference at the end of last month.  It was an awesome day filled with great speakers including Chris Brogan, Jeff Turner, and Toby Bloomberg.

We filmed the panel and have provided a timeline of the talk.  Enjoy!



We had the great opportunity to head on down to the New Media Atlanta conference at the end of last month.  It was an awesome day filled with great speakers including Chris Brogan, Jeff Turner, and Toby Bloomberg.

We filmed the panel and have provided a timeline of the talk.  Enjoy!

Runtime: 22 minutes



Chris Brogan - "How to be a Trust Agent" New Media Conference Atlanta from Alter Imaging, Inc. on Vimeo.



Video Notes

0:45 pattern breaking

1:01 some of us took the blue pill

1:25 look at how you are using twitter

1:46 learn all about how listening is done through twitter

2:40 roger smith hotel

2:50 hotel industry secret: there is an everything off special

3:30 When is the last time a brand has made you feel something?

4:10 we talk a lot about the things that make us feel good and even more about the things that piss us off

5:15 Invest in your social media program. Its very important.

5:40 take one day out of an ad spend in USA Today and so and hire a dedicated person to handle social media

6:00 Networks and human code

6:10 spend 12 times as much time talking about other people than you do yourself. 12:1 ratio of RTs

7:00 Putting people and humanity back into business and into brands

8:10 Becoming visible online

9:40 Companies are afraid of blogging because people might actually respond and comment.

10:15 Your competitors is doing it! or will be soon.

10:40 No king ever ordered a revolution

12:50 Put a face on your business

14:13 Phone vs. the Bullhorn

15:29 Don’t go after 10,000 people go after 1000 that actually matter. Get out of the raw numbers game.

16:43 Your a blogger…. Oh what do you complain about?

19:20 Don’t play little kid games anymore

19:35 Engage with people and help them grow with you.

21:00 Be networking all the time not just when you need to.

22:00 Connect to people before you actually need something and don’t collect business cards like pokemon cards.

Chris goes on to mention some other great stuff but our camera died! To watch the rest of the video head on over to Chris’s Blog