Why Your Business Should be Blogging[powerpress]
SEO benefits
Pushing out new content keeps giving google more to pick up, and helps you rank for more keywords. You can target specific keywords by writing posts referencing them in the title; to branch out and grab
Social Media benefits
Blogging is regarded as "social media", because it promotes conversation, rather than simple consumption of media. One of your goals is to get people talking, whether the conversation takes place in your comments, on Twitter, on Facebook, or anywhere else. Blogging provides you with a stream of content to promote on other sites, so you aren't simply telling people to "look at my business".
Trust and expertise
Writing blog posts may not seem like that big a deal, but your writing will help build trust and people's image of you. If you give out your ideas for free, and present them in a coherent manner, people will begin to perceive you as an expert. A stream of quality content can be the difference between you getting a contract and someone else. Your posts show that you know what you're talking about, and want to help people.
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