We here at AlterImaging, are all about making things easier and more streamlined.
We ran into an issue a week ago and decided No More!
When building a website and adding in JQuery functionality. It makes no sense for you to host that JS on your server. Google hosts these scripts for you, (isn't that nice of Google?)
Tuesday, April 27, 2010
AlterNation Episode 11: Personally Branding Your Business
Personal Branding is a pretty new concept for regular people. In reality though, it's simply a new form of reputation management; one that takes place online. Put simply, personal branding is marketing the brand of you. There are plenty of reasons to want to do this, ranging from simply wanting to expand your career options, to a major campaign of trust for a brand. To some the idea of personal branding may seem unnecessary, but to others, especially freelancers, personal branding is massive.
[powerpress]
Friday, April 23, 2010
15 Notebook Inspired Website Designs
There's something great about taking something intangible like a website and creating a design that looks like you can reach out and touch it. Take a look at some web designs based on notebooks.




13 Creative
The Brew Mag
Design Top 10
Gardening With Children
Using Foursquare for Business
For businesses, Foursquare is like a modern update of old customer loyalty programs. So instead of giving customers a card that gives them a free sub after 12 subs; you give them a special after 10 checkins. People can compete to be the mayor of your business, the person with the most checkins in the last 2 months, and you can give the mayor an extra prize. The goal is to give people enough incentive to keep returning to your business, time after time. Since you have the freedom to set rewards, you might want to give people incentives at every 5 or so checkins. That way people won't be turned off by the amount of checkins it would take to become mayor, or lose interest after an initial reward.
Foursquare's website shows off some cool ways to get people using Foursquare as well; such as prominently displaying the mayor's name, or putting up signs explaining rewards. You can also talk about Foursquare on your website, or other social media initiatives. Many people tweet their location on Foursquare, and friends can see each other's checkins; giving your business a lot of additional advertising for free.
While Foursquare might be the most natural fit for restaurants, due to the quality of rewards, you certainly don't have to be a restaurant to use the service. Where I live almost every business around me shows up, whether or not the business owner added themselves. I can check into gas stations, bookstores, CVS, and more. People want to check in, because Foursquare is a game at its core. Points are given for each checkin, combos and multipliers are added for venturing out, and there is a daily tally of cities and friends. Foursquare gives out badges for various things, such as becoming mayor of a place, checking in to 10 places, stopping multiple places in a night, and much more. Sometimes you'll check in, and a completely random badge will pop up- such as the "school night" badge, for checking into somewhere after 3:00 AM from Monday to Thursday.
The bottom line is that Foursquare is an exciting new opportunity to bring more people into your business. If you aren't using it yet, you should definitely give it a shot. No matter what kind of business you have, as long as you have a building, you're good to go. Just come up with some fun and interesting incentives, and let people know you're on Foursquare!
Friday, April 16, 2010
AlterNation Episode 10: A Couple of FourSquares
2009 saw the rise of location-based social applications, such as Foursquare and Gowalla, which have tremendous potential for businesses. Though barely a year old Foursquare has nearly 1 million users. Gowalla, its main competition has about 150,000 users. April 16, 2010 was declared Foursquare day by the company via Twitter, and Manchester, New Hampshire declared official "Foursquare Day" in the town.
[powerpress]
Labels:
Internet Marketing,
Social Media Marketing
Thursday, April 15, 2010
How to Blog if You're Boring
Plumbers
I picked plumbers, because let's be honest, banging around with pipes and crawling under houses has very little appeal. Plumbing is a profession where writing conventional articles really wouldn't work for the average person. The goal of blogging as a plumber is to build trust, so that when people are Googling for a local plumber, they are drawn to you above everyone else. Sure, a few "how to fix a leaky sink" articles are fine, but I think if you want to produce compelling copy you'll need to tell stories.
Labels:
Branding,
Internet Marketing,
Social Media Marketing
Tuesday, April 13, 2010
AlterNation Episode 9: Twearching for Answers
Welcome to Alternation! Today we're talking Twitter search!
[powerpress]
It's common practice to monitor your brand on Twitter, but Christopher Penn has written about what he calls"Three nearly guaranteed Twitter moneymaking words". Wordiness aside, his suggestions are really great. He says "recommend", "suggest", and "anyone" are the words, and that they should be used in combination with eachother and with the product or service your brand offers. He mentions how this is like search marketing a decade ago, and how extremely long-tailed searches were used to drive high conversion rates. In the same way as "What is the best veterinarian in Topeka" get people to specific results, Tweets asking "Can anyone recommend a good vet in Topeka" give you an opportunity to gain a customer. If you are searching for keywords included in this sort of query, all you'll need to do is wait for people to ask questions, then answer helpfully. While the effectiveness won't be the same for everyone, the point remains the same: brand management isn't the same as Twitter search marketing. Monitoring your brand is often better suited to after-the-fact customer service and satisfaction, and while it's important, it won't drive sales like query monitoring has the potential to do.

The three words Christopher Penn lists aren't the only ones you should use in your searches. "Need", "Looking For", and "someone" are just three other words you can check that have the potential to find tweets. Don't lose faith if you start doing searches and come up with few results; some terms just need to be explored to find how people ask about them. Hopefully as Twitter pushes further with its location-based projects, searching for "Coffee in Charlotte" won't rely on people tweeting the word "Charlotte" to find their location.
Some things to keep in mind:
•Industry key terms
•Industry vertical keywords
•What does your product solve? What keyword strings can you make around that. This will give back blog post related to your product and people asking questions.
Contact Us!
Alter Imaging
Alter Imaging Blog
[powerpress]
It's common practice to monitor your brand on Twitter, but Christopher Penn has written about what he calls"Three nearly guaranteed Twitter moneymaking words". Wordiness aside, his suggestions are really great. He says "recommend", "suggest", and "anyone" are the words, and that they should be used in combination with eachother and with the product or service your brand offers. He mentions how this is like search marketing a decade ago, and how extremely long-tailed searches were used to drive high conversion rates. In the same way as "What is the best veterinarian in Topeka" get people to specific results, Tweets asking "Can anyone recommend a good vet in Topeka" give you an opportunity to gain a customer. If you are searching for keywords included in this sort of query, all you'll need to do is wait for people to ask questions, then answer helpfully. While the effectiveness won't be the same for everyone, the point remains the same: brand management isn't the same as Twitter search marketing. Monitoring your brand is often better suited to after-the-fact customer service and satisfaction, and while it's important, it won't drive sales like query monitoring has the potential to do.
The three words Christopher Penn lists aren't the only ones you should use in your searches. "Need", "Looking For", and "someone" are just three other words you can check that have the potential to find tweets. Don't lose faith if you start doing searches and come up with few results; some terms just need to be explored to find how people ask about them. Hopefully as Twitter pushes further with its location-based projects, searching for "Coffee in Charlotte" won't rely on people tweeting the word "Charlotte" to find their location.
Some things to keep in mind:
•Industry key terms
•Industry vertical keywords
•What does your product solve? What keyword strings can you make around that. This will give back blog post related to your product and people asking questions.
Contact Us!
Alter Imaging
Alter Imaging Blog
Wednesday, April 7, 2010
AlterNation Episode 8: The Facts of Wordpress
Welcome to AlterNation! Today we're talking Wordpress; what it is, why it's great, and how you can make it better. For the uninformed, here's a description of Wordpress pulled from Wordpress.org: "WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability. WordPress is both free and priceless at the same time."
[powerpress]
6 Reasons why Wordpress is amazing:
Tuesday, April 6, 2010
Don't be Afraid to get into Social Media, be Afraid of Missing the Boat
With Social media being so new to the discipline of marketing and the communications industry, there is massive potential to capture market share by being first.
Here is the big secret: There are no best practices for social media. What works for some companies will not work for others, even if the exact same tactics are used.
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Friday, April 2, 2010
27 Social Media Blogs You Aren't Reading, But Should Be
Chances are you've read some of the big social media blogs, like Mashable and HubSpot. These are great blogs, no doubt, but what about the internet's vast collection of other social media blogs? I went hunting for quality blogs that weren't as well known but still had excellent content, and no surprise, I found a plethora of blogs. After glancing through a mountain of sites, I picked out some of the best that I found. Here's a collection of hand-picked blogs that feature excellent content, unique opinions, and a tremendous amount of information about all things social media.

Kim Woodbridge: (anti) Social Development
From About: (Anti) Social Development is about WordPress, Social Media, RSS, Lifestreaming, Twitter, and online tech resources. Here, you’ll find tutorials, useful tools, and fun online resources.

ViperChill: Viral Marketing
From About: Hey, I'm Glen. I help people build remarkable websites that gain traffic through viral marketing.
Kim Woodbridge: (anti) Social Development
From About: (Anti) Social Development is about WordPress, Social Media, RSS, Lifestreaming, Twitter, and online tech resources. Here, you’ll find tutorials, useful tools, and fun online resources.
ViperChill: Viral Marketing
From About: Hey, I'm Glen. I help people build remarkable websites that gain traffic through viral marketing.
Thursday, April 1, 2010
AlterNation 7: Business Blogging and You
Welcome to AlterNation! Today we're talking about blogs, and why companies should have them.
Why Your Business Should be Blogging
[powerpress]
SEO benefits
Pushing out new content keeps giving google more to pick up, and helps you rank for more keywords. You can target specific keywords by writing posts referencing them in the title; to branch out and grab
Social Media benefits
Blogging is regarded as "social media", because it promotes conversation, rather than simple consumption of media. One of your goals is to get people talking, whether the conversation takes place in your comments, on Twitter, on Facebook, or anywhere else. Blogging provides you with a stream of content to promote on other sites, so you aren't simply telling people to "look at my business".
[powerpress]
SEO benefits
Pushing out new content keeps giving google more to pick up, and helps you rank for more keywords. You can target specific keywords by writing posts referencing them in the title; to branch out and grab
Social Media benefits
Blogging is regarded as "social media", because it promotes conversation, rather than simple consumption of media. One of your goals is to get people talking, whether the conversation takes place in your comments, on Twitter, on Facebook, or anywhere else. Blogging provides you with a stream of content to promote on other sites, so you aren't simply telling people to "look at my business".
Labels:
Internet Marketing,
Podcasts,
Social Media Marketing
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