Social Media SEO - Panel from the Social Media Business Forum

Here is another panel from the Social Media Business Forum on Social Media SEO

Using Social media is not only important for engaging with your customer but also for rankings in search engines. Considering the Social media aspect of search engine optimization is mostly overlooked by companies when jumping into the social media game. Eric Miltsch and Dan London discuss how they have used social media in their respective companies search marketing strategies.





SEO for Social Media - Panel from #SMBF "Social Media: Search Engine Marketing's Best Friend" from Alter Imaging, Inc. on Vimeo.

SEO for Social Media - Panel from #SMBF "Social Media: Search Engine Marketing's Best Friend" from Alter Imaging, Inc. on Vimeo.

TimeStamps

 

1:18 Google accounts for 6% of all web traffic *from the new york times.
2:20 using social media to decrease your paid ad spend.
2:40 Use social media to lead awareness.
3:00 Social media puts a face to your companies name.
3:45 Social media creates brand awareness and your company will become kleenex instead of tissue paper.
5:00 Content in Social media must be valuable.
5:45 Branded terms are expensive in adwords. Customers coming through organic search results convert better.
6:00 Testing your message.
6:55 A friends profile is more compelling than any search query.
8:00 It doesnt take thousands of followers to create an impact. Getting a 100 passionate followers can be more powerful than getting 10000 uninterested followers.
9:00 Chart: Most Americans use new media sites and tools. Source WebProNews.
10:30 Evaluate Social Media Marketing.

1. Define and set realistic goals for your campaings


2. Set what metrics are to be measured and which actually matter


3. Collect this data on a regular basis


4. Make Adjustments to your Social Media Marketing Plan Accordingly

11:00 KeyPoints.
12:47 Don't fight Google. Don't drop paid ad spend completely because your competitors won't.
16:45 What are you doing to create something memorable?
17:20 Think about what are you doing differently and how can you stand out.
18:06 Fix your processes and optimize your content for searchability.
18:30 http://www.traffictravis.com/ Good SEO tool.
18:50 Content is key. Build confidence and trust with your content. Make sure you entertain your readers/prosective customers. They aren't going to want to hang around if you are boring.
20:40 Inbound links have been the GOLD of his SEO Efforts.
21:01 Try and link on relevant sites.
21:50 Stay away from link farms. They can severely damage your rankings.
23:00 Most links in social media profiles are no follow links, but can still drive traffic.
23:40 Optimize your videos and images with as descriptive keywords as you can. Don't appear spammy though.
24:20 Twitter background plugin with clickable links.
26:00 Optimizing twitter tweets. first 20-27 characters are most important. Include your keyword within those 27 characters. Leave 25 characters at the end so it will be retweetable.
27:01 Creating multiple accounts as a real time twitter search strategy.
28:20 Networked blogs Facebook tool.
30:14 Social links help search results.
31:20 Sites that work great with search engines : Knol, Livejournal, Ning, Squidoo, Tumblr, Pitchengine, polldaddy
32:15 Twitter followers interview for content creation. Good Idea!
33:40 How to keep up with social media trends: Mashable.

http://www.google.com/url?sa=t&source=web&ct=res&cd=1&ved=0CAwQFjAA&url=http%3A%2F%2Fwww.livejournal.com%2F&ei=x_zqStDMLZentgeitIzSAg&usg=AFQjCNHDAmp6jwXkYyp3BxcwXvOBjEP3gA&sig2=uaGKfidd43zOiojgjwWzCg