Wednesday, November 25, 2009

Social Media Real Estate - Stake Your Claim!

If you are just starting to get into the social media world it can be hard to know where to start. We here at Alter Imaging, believe that different social media sites are more or less effective depending on what type of business, vertical, or industry you are in.

However...

Knowing what will be the next Friendster Twitter is next to impossible. So we recommend staking claim in as many social media networks as you can. Not only to make sure that your usernames are consistent and branded across all platforms but also for the inherent SEO benefits that comes with web 2.0 sites.

Finding and signing up for all these different social media networks can take FOREVER, but not anymore! Knowem.com is a pretty nifty site that gives you the ability to check username availability across hundreds of social media sites

Just enter your name and click “check it”. Boom, Done.

Not only is this a great way to grab up your online real estate but it is also a good resource for finding new and popular social media platforms. These new discoveries could be utilized to find niche customers in their respective online habitats and leveraged (in a social way, remember) to help you meet your businesses goals.

Blogging Username Check


username

Tuesday, November 10, 2009

250+ Influential Marketing Minds Worth Following

List time! We had such a positive respond from our last twitter list 400+ Web designers and developers worth follow on twitter , that we decided to scour through the people we think are “in the know” when it comes to digital marketing.

The fast paced landscape, that is digital marketing, is hard to keep up with! Thus, we try and subscribe to the best blogs and follow people on twitter who we think "get it". Below is that list of people we follow on twitter to keep up with whats important and fresh.

Enjoy! And please comment below if you think we have left anyone out! We would love to hear who you follow to get your digital marketing insights.

Here is the button to follow them all in one fell swoop!


List of 250 Internet Marketing Minds Worth Following on Twitter


(In no particular order)



chrisbrogan - Chris Brogan - President, New Marketing Labs. Co-Author of Trust Agents.



Pistachio - Laura Fitton - Much excitement and geekiness about where this all leads. www.oneforty.com.

Friday, November 6, 2009

Social Media Customer Relationship Management

Here is another panel from the social media business forum B2B track. This session put on by Mike Schneider is about how to implement social media into your customer relationship strategy. It digs deep into the topics of data mining, social crm applications, and how it all ties back together to help further organization goals.

Your customers are out there talking about you.... Are you listening? Are you factoring that data in to your game plan? If not, you really should be.

Runtime 35min



Social Media CRM - Connecting your sales force to the social Web from Alter Imaging, Inc. on Vimeo.

Social Media CRM Shownotes
1:17 There is a big problem today with CRMs

1:30 Social CRM is a philosophy & a business stratgey, supported by a technology platofrm, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It's the company's response to the customer's ownership of the conversation" paul greenberg

1:45 Tweetable version "the company's response to the customer's control of the conversation"

2:10 our job as social marketers is about getting out there and building relationships

4:19 extending CRM capabilities

4:30 We live in an opt-in world

4:45 The model is shifting from the traditional ways of content consumption to that of a society of content creation

Monday, November 2, 2009

Social Media SEO - Panel from the Social Media Business Forum

Here is another panel from the Social Media Business Forum on Social Media SEO

Using Social media is not only important for engaging with your customer but also for rankings in search engines. Considering the Social media aspect of search engine optimization is mostly overlooked by companies when jumping into the social media game. Eric Miltsch and Dan London discuss how they have used social media in their respective companies search marketing strategies.