Best Practices for Business Blogging

Having a blog for business can be a huge asset to your company. Not only can a blog help with search engine optimization efforts, but it can also help to show your company as a thought leader in your industry. Being a thought leader in your industry means people will turn to you as a trusted source for information. Being the go-to person ends up driving business in your direction. Thus blogging should be an important business strategy to consider implementing.

Here is the panel from the Social Media Business Forum with Jeff Cohen, DJ Waldow, and Alison Bolen on "Business Blogging Best Practices." It was a great panel and some very good tips, tricks, and how-to on how to get your blog working for your business. Runtime 51min.

The Future of Business on the Social Web

Last Friday, we packed up our suitcases and headed over to Durham, NC for the 2009 Social Media Business Forum.

It was a fantastic conference that brought together some of the brightest minds in the social media scene including Laura Fitton (author of Twitter for dummies), Jason Falls (Principal over at Social Media Explorer), John Andrews (Founder and Managing Partner at Collective Bias), and Lucretia Pruitt (Director of Social Media at Collective Bias.)

They spoke on the keynote panel addressing “the future of business on the social web” You can watch the video below.

Creating Relevancy in Email Marketing

Email relevancy is KEY - especially when you consider you have the recipient’s attention for about three seconds.  So in that short period of time, it's crucial to cater your message to the recipient.

Sending relevant emails that are more in-tune with the recipient’s goals and interests will build a stronger connection between them and your company, plus create a much higher conversion ratio.

This post will provide you with valuable information on how to begin sending relevant emails that encourage action and actually get a response.

How To Run A Twitter Promotion

Twitter is a great platform to run promotions and contests to gain additional customers and increase brand recognition. The fact is twitter promotions  do in fact grab more attention, traction, and followers (if done properly)

Before running your own twitter promotional campaigns there are some important things to consider while creating and structuring the promotion.

Get Your Web Analytics On!

The digital marketing team here at Alter Imaging love, love, loves our web analytic tools. The metrics and reports we get back not only show us that we are actually doing our job but doing it well! It also gives us the ability to make subtle adjustments to campaigns on the fly to make them perform even better.

For a better understanding of what web analytics are and why they are important to monitor, check out this Google talk by Avinash Kaushik, Google's Web Analytics Evangelist.

Humanizing Your Brand

We had the great opportunity to head on down to the New Media Atlanta conference at the end of last month.  It was an awesome day filled with great speakers including Chris Brogan, Jeff Turner, and Toby Bloomberg.

We filmed the panel and have provided a timeline of the talk.  Enjoy!

Making Social Media Work for your Business

We recently attended the Charlotte Interactive Marketing Association’s Panel discussion on “Making Social Media Work for your business”. It was a great event and the panel was killer. We recorded it to share with anyone who wants to learn more about how to leverage social media to better your business.